Marketing Technology Company Young America Poised For Growth Under New Equity And Refinancing Deal
04/11/2013
EDINA, Minn. – Young America, one of the largest engagement marketing and fulfillment agencies in the country, completed an equity transaction, converting debt to equity under a new finance agreement with a Chicago-based investor consortium. As a part of the transaction, Young America converted from a C-Corporation to a Limited Liability Company and elected a new Board of Directors. New York-based Berenson & Company, a leading independent merchant-banking firm, were principal advisors to Young America on the transaction. This new financing enables Young America to accelerate investment in high-growth areas of its business, including data services; sweeps, games, contests; and a newly launched solution: Sample 2.0—a patent pending technology that lets brands create in-store product sampling experiences using sku-restricted, prepaid cards and codes. “The launch of our Sample 2.0 solution last month, our expansion into database and direct marketing, and this new financing structure will allow us to build upon Young America’s leading market position and scale up with new technologies,” says Joe Custer, President. “Our clients are hungry for data centric customer experiences that promote collaboration between retailers and brands. With Sample 2.0, we’re well positioned to expand and scale our partnerships beyond the traditional solutions that have led to Young America’s success over the past 40 years.”